The group teased the location of a billboard in Buffalo, sporting the phrase "Can't Sleep off those American screams?" and a toll free phone number.
Fans have been flooding the phone lines for 24 hours straight at this point, but if you manage to get through, you'll get to hear Rally Cry cut "American Screams."
We feel your struggle.— ARKELLS (@arkellsmusic) October 1, 2018
??AMERICAN SCREAMS?? pic.twitter.com/zYCPzjJOIV
The band have further teased the track, unveiling the lyrics to the song and the political meaning behind them via Twitter.
"I put my faith in only things that I can see,— ARKELLS (@arkellsmusic) October 1, 2018
And trust my eyes aren't playing tricks on me.
Down in the desert, outside the Mandalay,
Hoping and praying didn't change a thing." pic.twitter.com/K3GfVcksLN
Can you face it?— ARKELLS (@arkellsmusic) October 2, 2018
Can you embrace it?
You can't replace - nope
The time you've wasted.
Portland to Alabama
The ground you're standing
To protect your family
You double down when your back's against the wall
You double down when you hear the dealer call
You've got your good book all wrong— ARKELLS (@arkellsmusic) October 2, 2018
You wanna do God's work?
It's gonna be hard work.
I put my faith in only things that I can see
And trust my eyes aren't playing tricks on me
Down in the desert, outside the Mandalay
Hoping and praying, didn't change a thing
You keep repeating that wicked catch phrase— ARKELLS (@arkellsmusic) October 2, 2018
Painted on the interstate
All the billboards, they get me lonely
I can't sleep off these American screams tonight
American Screams is about the short-fused, hysterical conversations that happen across the political spectrum. Was trying to figure out how to describe the idea best, and then, a few months later, @jaketapper did: pic.twitter.com/v8oxtv4M2p— ARKELLS (@arkellsmusic) October 2, 2018
The second verse is for despair we all felt after the Vegas shooting outside the Mandalay. https://t.co/PmKyTiBCjC— ARKELLS (@arkellsmusic) October 2, 2018
To give it a listen, just pick up a phone and dial 1-888-426-8856.
Rally Cry is out October 19 Universal Music Canada.